Fashion Channel ——  Founded in 1948 by Jean Cassegrain in Paris, the French leather goods brand Longchamp is a legend thanks to his sublime craftsmanship and its creations always full of charm and elegance, almost innate. Boasting a turnover of 390 million euros, Longchamp, which has 8 plants, including six in France, has 236 stores in 100 countries and 1800 corners in multi-brand stores in Italy as though now, it seems, the music has changed and is now exposing himself in the forefront.  

Finally, the French leather goods brand has decided, in fact, to look beyond the Alps and more precisely to Milan on 30 March has opened its first Italian store. The Longchamp boutique is very large in size but think it is only the fifth largest Longchamp boutiques in the world. But for Italians who love this label size does not matter of course, because 250 square feet arranged over three levels, set in an historic building in the heart of Milan's Via Spiga luxury is not serious business, indeed, there is to feast his eyes with so much beauty.

The company Longchamp always belonged to the Cassegrain family, now in its second and third generation, that carries on a family-run almost in spite of the massive amount of business at stake. Also open in Italy, the country's leading leather goods worldwide, is a challenge and start right from Milan is even more, but apparently Longchamp does not seem to fear the competition and is ready to unleash his best weapons.

The Milan store is the first boutique brand to dedicate, in addition to the lines of suitcases and travel bags and men's line, even a space for the collections of shoes and prêt-à-porter, a total look that wants to be indicative of the mood and traditional craftsmanship and style of the French fashion house.

Fashion Channel ——   TOMS is a well known brand in the world for its fabulous espadrilles in canvas and rope, available in many models and colors, and for his social commitment from the very outset of its history has led him to live his adventure in fashion with an eye to the nature and all'ecostenibilità. Even when you do not have a real official store in Italy. But the internet lately, thanks to the sections of e-commerce sites purposely open the brand, is proving a valuable aid to reach many products even where there is still a single brand.

In Italy, therefore, although currently there are official retailers of this famous brand of ethical fashion, on the official website, toms.com, there is an excellent section devoted to shopping online where you can not only admire the colorful new collection lookbook Spring-summer 2012, but also buy the template you like best in design and color. Also, just be making your purchase you will know you did good for a child in need with Easter at the gates and there is no better time!

Often, we forget that, once out of the factory before and after from the store, an object will continue to talk about the brand throughout its buyer will take him, it is better that it always represents the best not only its obvious aesthetic qualities, but also its hidden and far more valuable ethical virtues. Please remember, in fact, that for every pair of shoes sold, TOMS gives a pair of shoes to a child who really needs it in over 30 countries in Latin America and Africa. Mirevole initiative that really is not the result of any marketing strategy to try to ingratiate himself more and more customers with impromptu charity initiatives.

"Buy one and get one free", where the second pair is for charity, something that the TOMS brand has always done and this is a significant point in favor of this brand that quietly works because the world is part of fashion in the real world, especially in this difficult moment in history. Making fashion is not just a business, means an invasion of their products through the streets of the world, share with your client a bit 'of the way together and it would be nice if every company thought this too when producing a garment or accessory.

Fashion Channel —— A few nights ago, by chance I happened to see a great movie, very original in its genre, "The Speech of the King" with a gorgeous Colin Firth who plays the stammering George VI on the eve of the Second World War and I came to think to the accounts not only in the right place at the right time, but also to be chosen by the man right. In the case of Tom Ford in the years when he left to devote himself to cinema fashion churning unanimous that masterpiece which is the beautiful "A Single Man" Colin Firth chose as his protagonist's poignant film, forever tearing the shadow of romantic comedies like Bridget Jones forever to throw the empyrean of art films.

Colin Firth is a very talented actor but how many years it would take before the world would notice? Tom Ford is. A real King Midas. This he did with Gucci in the nineties, so did the film and continues to do so in fashion now that is back to his great love of all time, but never remove more than in any fashion week. The women's collection of Tom Ford is always presented to a very select audience in a secret location until a few days before, because at some penalty is not planning to disseminate the news. The press is made strictly forbidden to take any photographs, so in the end what remains is to trust what is written in the chronicles and reviews of the lucky journalists who attended the show.

But only at first because Tom Ford, a man of our time, always disclose the whole video with a fashion show so that the greatest possible audience can see and judge his work.Even for the autumn / winter 2012-2013 has been the case and the video put on Youtube, is massively clicked and not only by professionals. Tubini blacks, also made of leather and crocodile, with side slits combined with fire-red fur and clutch on the same nuance.The fur is totally black or proposed in many pop colors like lemon yellow.

All absolutely garish colors, luxurious, excessive. Super spy the tight black leather trench coat, while the back jumpsuit with its allure seventies, very glamorous and seductive.Beautiful evening dresses in white, golden or laminated with total black velvet inserts.Sensational accessories like big glasses, corset belts in metal, the clutch is cuissard square and long black python leather. For a woman bold, powerful, true mistress of fashion. 

Fashion Channel ——  Facelift Zara, Benetton, while opening new Trussardi moves behind

The prêt-à-porter invades Turin and tip over the center. Within a few days in Rome were opened only on two other mega-store and will soon open. Just yesterday, after an accurate restyling, the United Colors of Benetton store on Via Roma 121 Corner Piazza San Carlo is back to accommodate customers, while Zara, on Wednesday, with a big party has presented its new premises in Via Roma 260 which have undergone a radical restructuring. Meanwhile, waiting to come along Guess the corner of Via Gramsci, Trussardi has already landed on a Lagrange 1 and Montblanc has opened a new corner in Via Cernaia 40 / I. So it seems that the flagship brand tackle the recession by investing in the city.

Ok the first impact
"It 's our way - explains Luca Biondolillo press office manager of Benetton - to respond positively to the crisis by focusing on the quality of the product mix and structure that allows the store to enhance it." Even the leaders of Zadar say they are satisfied. "The city and the public - say - have responded well to the new concept that we are exporting all over the world. In times of economic hardship it is important to invest and differentiate themselves from us is the iron will to go forward. " And customers seem to react well to the news.

Accomplices bright, rainbow colors of the spring-summer and the climate that has raised temperatures from late July, people seem tempted to spend. "We came for a ride because of a little 'time we had noted the ongoing work and we were curious," Fabio told Puleo and Luke Strippoli, 35 and 32 years. "Often - continue - dedicated to shopping on Saturday afternoon."

The shopping
So, after having scoured the shop and admired leaders multicolor, Fabio comes with a gray sweater. "I preferred to choose a solid classic," he justifies. Blue eyes and model body, Magda Wyszecki, twenty-eight years by an Austrian who moved to Turin to love, is attracted by the fluorescent colors of clothes and accessories and is around for bargains. "I'm looking for - say - a bit 'of everything from pants to a bag. The tones are fantastic and I think I will not go empty handed. "

Zara is the bustling hectic queue. Being able to look is not easy. "We are here today because we wanted to see what was the new store," says Federica Garnero, 18, who along with his group of friends managed to grab a tasty t-shirt.

Fashion Channel ——  Big news fresh from fresh shares of H & M. The Swedish clothing giant low cost airlines has announced that very soon will launch a new brand, which will be a chain in its own right.

It seems that the new chain launched by H & M will be positioned on the segment luxury (therefore lower prices Altini compared to H & M), and anyway the products of this new chain will differentiate themselves in a clear bid classic of store H & M that we all know.
 
It thus appears that H & M follows the winning strategy already adopted by Inditex, the mega corporation Spanish in addition to our beloved Zara has launched several other chains of success as Bershka, Pull & Bear, Oysho and Lefties (the latter has not yet come to us, but is hugely popular in Spain).

Moreover, even H & M already has some sottocatene, including one of the most popular is definitely COS (which will also open soon in Milan). In short, for a change, here we can not wait!

Fashion Channel ——  We announced that Federica Pellegrini, the swimmer won a gold medal in Beijing, in addition to being good is good, too would be the new face of underwear Yamamay and now here are the pictures that the protagonist in this new collaboration.

Federica Pellegrini as the diachiarato Inticom SpA, owner of the trademark Yamamay, will be testimonial, during two years under the agreement, the signing of prossisme advertising of underwear named palindrome.

Gianluigo Cimmino, the CEO of the brand, Federica Pellegrini sees the perfect representative of the spirit of the brand, its name is a symbol of the Italian victory and success is the same one recommended by the signature within the country and abroad, also Federica besides being a great athlete she is also a beautiful and sensual, which aims to target Yamamay.

This is absolutely the first time we see Federica Pellegrini spogiarsi for a brand of intimate, exclusive Yamamay who is keen to emphasize and which is more than proud. Lately there is surprising Yamamay his original collaborations with these, after the wonderful sport, but the capsule collection with fashion blogger Claire Ferragni.

Fashion Channel ——    Kate Winslet in London for the official presentation of the 3D version of Titanic, film box office records entered in film history, wore a beautiful black silk gown with plunging neckline embellished with Swarovski showy decorations. The applications are ofSwarovski completely contrasting short sleeves of the dress and are also used fordecoration joy at the waist, two elements that confer extreme brightness of the dress.

The beautiful dress, cinched at the waist by a drape, is signed by designer JennyPackham, much adored on the set of Gossip Girl and Kate Middleton who repeatedlywore his creations include the coincidence of dress between Blair Waldorf and KateMiddleton .

To complete the look prezioni jewelry and vintage-inspired hairdo. After 15 years from the original version of Titanic, Kate Winslet has passed the ordeal splendidly the RedCarpet, this time, in the absence of co-star Leonardo DiCaprio, is accompanied only by the director James Cameron. Indeed we would like to say that since 1997, despite thepassage of time and his face marked by a few wrinkles of expression between the twoRed Carpet is no doubt that what you approve.

For the presentation of Titanic Kate Winslet, accompanied by a young LeonardoDiCaprio, had worn a dress in black lace slip loose and far too little to the occasionemphasized that the hips are too big extolling its disproportions, all this today is no longer noticed during the years Kate has taken the best choices of style and a little 'dietwith obvious results. 

Fashion Channel ——   The flower power is without doubt one of the fashion trends of spring and summer fashionissima Blair Waldorf of Gossip Girl with her stunning looks, the work of stylist Eric Daman, who could not tell us how to wear this trend. On the set of the fifth season, now being issued in the United States, Blair wore a silk dress with a flower print of orange, so fashionable this season, and purple on a yellow background of the Peter Som spring 2012 collection, above all 'a yellow dress coat, confirming that the energetic colors of citrus is a must for the season.

At the foot of Blair sandals, as always, high-heeled, the Mary Jane pumps by Miu Miu socks and bare legs effect. Although we continue to say that there is no need to match the bag to your shoes otherwise we find that, from a character marked for its preppy dall'innato and bon-ton, we can only expect it: a game with the shoes the bag worn by Stella McCartney. Hair and three strings of pearls around his neck complete the look giving it looked very chic.

Copy the look of Blair could not be easier, to clothes to flowers we find in all those who want low cost fashion chains, a coat, yellow, orange or mint will be a must-haves of the season which hardly resist the fashion addicted.

Shoes and bag the same color will help you get that preppy a little 'snooty typical of the character played by Leighton Meester. Finally, the makeup water and soap, hair and a string of pearls will make us feel as Blair Waldorf on Gossip Girl set.

Fashion Channel ——  Until September 23 MAXXI (National Museum of XXI Century Arts) in Rome will host "Three Dimensional" on the terraces of the gallery, on the first floor of the museum, with works by Maurizio Macbeth, Juan Muñoz, Remo Salvadori, Thomas Schütte and Franz West , plus a new installation of Lucy + Jorge Orta, with the contribution of Ermenegildo Zegna. "Three-dimensional" part of a reflection on the relationship between space and object, a key element of contemporary art and the ability of light to create spaces and volumes immaterial.

The initial question was: Between real and virtual spaces, how they relate to today's artists with the third dimension? Among the works on display, all worthy of note, there are, in fact, "Fabulae Romanae" Lucy + Jorge Orta, successful blend of performance and sculpture, commissioned by Ermenegildo Zegna in the project and designed the MAXXI ZegnArt , curated by Maria Luisa Frisa. Fabulae Romanae Lucy + Jorge Orta is the first of the Special Projects of ZegnArt, initiative that engaged the Zegna Group in the field of contemporary visual arts and is a successful example of collaboration between a company and privately owned public institution.

It is, in fact, an installation of new work by Lucy and Jorge Orta specially commissioned and the result of direct collaboration between the MAXXI, the artistic duo and the project ZegnArt. With Fabulae Romanae starts putting ZegnAr closely two apparently distant worlds, that of the company and the culture. Zegna has always stood out for innovation and experimentation, the same as the artistic duo Lucy + Jorge Orta, which leads, with respect to the materials used in their creations, a great deal of research using particular innovative fabrics.

"Fabulae Romanae" is an installation dedicated to Rome to draw a perfect map of the urban fabric of Rome. After September 23, 2012, at the end of exposure, a work for a complex installation will be offered as a gift from Ermenegildo Zegna MAXXI to become part of the museum's permanent collection.